Our Story

​We are about you. We don’t measure ourselves against our competition, we measure ourselves against your expectations, and we’ve done that since 1964. We protect your right to choose, while at the same making sure that you enjoy the freshest produce held to the highest standards – all while you experience the best service. To top it all, we’re consistently ranked as the cheapest supermarket in South Africa. Friendship is having you come to us for a good deal. Family is having you come back, time and time again.